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The deal on auto
Ryan Lewenza was just a kid when his uncle Ken, the future head of the Canadian Auto Workers Union, became a Chrysler man. It was 1972, and the company was riding high, commanding a significant chunk of the United States auto market. Naturally, the entire Lewenza clan rode around in Chrysler cars, and no one in the family ever thought their beloved brand would one day file for bankruptcy. “I...
Fashion for pets
Believe it or not, the person who deserves much of the credit for turning the pet industry into an almost US$50-billion machine is Paris Hilton. Back in 2004, when the starlet became a tabloid fixture, she gained great attention for outfitting Tinkerbell, her ever-present chihuahua, in a series of designer dresses, T-shirts and sports jerseys. Pet owners went nuts, and high-end pet clothing and...
Lovin’ the dividends
It was just seven years ago that McDonald’s revealed the slogan that would eventually underpin its most successful ad campaign ever: “I’m lovin’ it.” Those exuberant words were usually delivered with an infectious jingle and shots of happy customers chowing down on sloppy Big Macs. They were aimed at consumers, but these days many investors are singing the same ditty....
Bryan Borzykowski is a Toronto-based writer and editor working mainly for business publications. He writes for the New York Times, Canadian Business magazine, Globe and Mail, Bloomberg Businessweek Custom Publishing, Toronto Star, MoneySense and more. Bryan's the editor of Review magazine and is a senior editor with Connected for Business magazine. He's also a contributing writer with Hello! Canada and was once a weekly music columnist for Metro News. He's been nominated for several National Magazine Awards and he's co-authored